Steps to Selling a Home

Steps to Selling a Home

1. Research and hire your REALTOR®." 

Many homeowners initially determine the value of their home online using websites like Zillow or Trulia. What they don’t know is that the home assessments from these sites are often inaccurate. It’s best to pick a trustworthy and professional REALTOR®.

Ask for referrals. Your friends and family can be a great resource to finding a reliable, savvy REALTOR®. Lean on your trusted advocates.

Interview your REALTOR®. Of the referrals you get, interview them and make sure you hire the right REALTOR® so you will feel comfortable with him or her and what they have to offer as an agent.

Meet in person. A good REALTOR® will walk through your home in person before suggesting a competitive list price.

A Jacobsen Group agent will request a personal tour of your home. At this meeting, you will go over the marketing plan and then schedule a time for the second meeting. At the second meeting, your Jacobsen Group agent will share the results of their Comparable Market Analysis (CMA). Their visits, combined with the results of the CMA, will serve as the basis of their recommended list price.

Social Networking Sites. Change your privacy settings on Facebook, Twitter, and LinkedIn to the highest security settings possible, while still allowing people to “friend” you. Buyers are known to research you online for personal info that could give them an edge during negotiations.

Upon choosing The Jacobsen Group, we will work together to determine when to put your home on the market.

2. Stage, declutter, and depersonalize.

Staging a home will help you sell your home quicker and for more money. We will schedule a complimentary one-hour consultation with home stagers who tour your home with you, talk about options, and then leave you with a list of staging suggestions.

You need to declutter! Your goal is to make all the rooms look and feel as open as possible. Pack up any unused items or knick knacks throughout the home, and be sure to clean out and reorganize closets and cabinets in order to showcase space. Remove and store furniture that blocks walkways.

NOTE: Don’t throw everything in the garage; it needs to look as decluttered as possible as well.

Depersonalizing will help potential buyers visualize their personal belongings in your home. Remove and pack up family photos or heirlooms and remove most, if not all, wall art.

The home staging and decluttering process can be overwhelming, but remember the way we present the home to a potential buyer is very important in getting the home sold.

3. Repair the small things.

  • If it’s broken, fix it! A list of common repairs to consider include:

  • Patch holes or cracks in walls or ceilings.

  • Fix leaky faucets.

  • Fix doors that don’t close properly.

  • Fix ripped window screens and replacing cracked or broken window panes.

  • Replace defective thermal window seals where windows “fog” between the panes of glass.

  • Make sure all windows open and close.

  • Replace all burned out light bulbs.

  • Replace any rotten boards on a deck or siding.

  • Tighten all hand railings.

  • Mud jacking the driveway or sidewalks where a trip hazard is larger than 1 inch.

  • Replace cracked tile.

  • Add backfill along the foundation of your home.

  • Clean out gutters and adding extensions to your downspouts.

  • Repair damaged roof shingles.

  • Touch up exterior/interior paint.

  • Paint walls neutral colors and removing wallpaper.

  • Complete all work associated with past insurance claims.

  • Service your furnace(s) or A/C unit(s) by a licensed HVAC contractor (if you haven’t done so in the last 12 months).

4. Deep clean.

Buyers like clean, maintained homes. In addition to thoroughly cleaning every corner of your home, to give it a nice finish, consider doing the following:

  • Store small kitchen appliances in the pantry or closet.

  • Clear off the countertops.

  • Replace worn or old shower curtains and hanging fresh towels.

  • If you smoke, have drapes, carpets, and furniture professionally cleaned or replaced.

If you have pets:

  • Have your carpets professionally cleaned.

  • Scrub and sanitize pet bowls and pet areas.

  • Wash all pet pillows and blankets.

  • Remove any evidence of the pets such as pet toys, pillows, cages, towers, etc.

Take it to the next level and make your home really shine by completing the following:

  • Clean all windows inside and out.

  • Clean carpets and wax or polish the floors.

  • Clean and polish any woodwork.

  • Rent a pressure washer to spray down sidewalks, home exterior, patios, and decks.

  • Re-caulk tubs, showers, and sinks.

  • Vacuum daily.

  • Open all blinds or drapes, and turn on all the lights (for showings).

  • Dust furniture, ceiling fan blades, light fixtures, and knock down any cobwebs.

  • Replace worn rugs.

  • Put out fresh flowers or plants.

5. Have your home professionally photographed.

The Jacobsen Group will hire a local production company to take professional photographs of your home as a complimentary service. Upon completion, pictures of your home will go on the market within 48 hours.

6. Go live.

When you work with The Jacobsen Group, your home will be marketed on multiple platforms, generating the most exposure possible. We will market your home on:

  • Multiple Listing Service (MLS), which is a city-wide database where all local real estate companies share information about their listings.

  • and

  • Social Media, including Facebook, Twitter, and LinkedIn.

  • 3rd Party Websites. is a syndicated website, so your home will also appear on, Trulia, Zillow, and many more.

Once everything is live, your agent will send you an email with links to the web pages marketing your home. Please review everything very carefully and let your agent know of any errors.

7. Showings.

Your home will receive the most showings within the first three weeks on the market so be sure to keep your home “show ready.”  All the showing requests will come from the Centralized Showing Service (CSS) and they will give you at least a 2-hour notice that a buyer has requested to see your home. Showings typically take one hour; you will need to leave the home about 15 minutes prior to the appointment.

The Jacobsen Group monitors all client lockboxes electronically, so they will receive an email notification when a buyer’s agent accesses your lockbox indicating the showing has taken place.

As you’re getting ready for the showings please do a quick run-through of your home and check the following:

  • Turn on all the lights and lamps.

  • Make sure all the beds are made.

  • Open all the blinds and drapes.

  • Close all the toilet lids.

  • Put away all toys and other personal items.

  • Take out the trash.

  • Fold and put away all the laundry.

  • Clean and put away any dishes or pots and pans.

  • Do a quick vacuum and dust the floors.

  • Put out fresh towels in the bathrooms.